Proven Marketing Trends For Divorce Lawyers in 2022

If you’re a divorce lawyer, staying ahead of the latest marketing trends is essential to growing your law firm. After all, the way people find and choose lawyers has changed dramatically in recent years, and it’s only going to continue to change in the years to come.

To help you stay ahead of the curve, we’ve put together a list of 5 digital marketing trends for divorce lawyers that we think will be big in 2022:

  1. Voice Search
  2. Chatbots
  3. Video Content
  4. Influencer Marketing
  5. LinkedIn Advertising

1. Voice Search

With the rise of digital assistants like Siri, Alexa, and Google Assistant, more and more people are using voice search to find the information they need. And, according to a study by Comscore, 50% of all searches will be voice searches by 2022. As voice recognition technology advances, more and more people are using their voice to find what they need instead of typing keywords into a search engine. To stay ahead of the curve and optimize your website for this trend, make sure you’re including long tail keywords in your content marketing strategy.

This marketing trend for divorce lawyers presents both an opportunity and a challenge. On the one hand, you’ll need to make sure your website is optimized for voice search so that potential clients can easily find you when they’re searching for a divorce lawyer in your area. But on the other hand, you’ll also need to think about how you can stand out from all of the other lawyers who are also trying to optimize their websites for voice search. 

2. Chatbots

Chatbots are computer programs that mimic human conversation, and they’re becoming increasingly popular as a way for businesses to interact with their customers or clients. In fact, according to Business Insider, 80% of businesses want to have chatbots by 2022.

Chatbots could be a valuable addition to your website or social media pages. You could use them to answer common questions from potential clients or to schedule initial consultations. Chatbots can help you save time by automating some of the more mundane tasks associated with running a law firm so that you can focus on more important things—like serving your clients. This is one of the most time-saving, and simple marketing trends for divorce lawyers that will remain for years to come!

3. Video Content

Video content is one of the most effective ways to reach your target audience—and it’s only going to become more popular in the coming years. In fact, Cisco predicts that 82% of all internet traffic will be video traffic by 2022. Video content is more engaging than text or images and can help you reach a larger audience on social media. It’s also a great way to showcase your expertise and give potential clients an inside look at what it’s like to work with you.

One of the biggest digital marketing trends for divorce lawyers to come out of this past year (and will be here to stay) is creating video content. You could create educational videos about divorce law or post recorded versions of your weekly podcast on YouTube. You could even create short video ads that run before other videos on YouTube or Facebook (more on that later). No matter how you decide to use video content, make sure it’s high quality and informative so that potential clients will actually want to watch it.

4. Influencer Marketing

Influencer marketing is a type of digital marketing that focuses on using key leaders—or influencers—to drive your brand’s message instead of traditional marketing techniques like advertising or public relations. And it’s become increasingly popular in recent years; in fact, according to Business Insider, influencer marketing is set to become a $10 billion industry by 2020 .

There are many different ways you can use influencer marketing to reach potential clients as a digital marketing trend for divorce lawyers. For example, you could partner with an influencer who writes about relationships or family law. Or, you could sponsor an influencer’s podcast or YouTube channel. The key is finding an influencer who already has an engaged audience that would be interested in what you have to offer. Once you’ve found an influencer, work with them to create high – quality content that will reach your target audience. Though it may take some initial effort and research, this digital marketing trend for divorce lawyers will pay off long-term.

5 . Search Engine Optimization

Search engine optimization (SEO) is the process of optimizing your website to rank higher in search engine results pages (SERPs). And, according to HubSpot, it’s one of the most important marketing strategies you can use.

As a divorce lawyer, SEO is essential if you want potential clients to be able to find your website when they’re searching for a divorce lawyer online, and following some of these digital marketing trends can be great for your business. But it’s not always easy to achieve high rankings in SERPs—especially if you’re competing against other lawyers who are also trying to optimize their websites for SEO.

FREE DOWNLOAD: Top 25 SEO Keywords For Divorce Lawyers

To improve your chances of ranking high in SERPs, start by doing keyword research to find the right keywords to target. Then, incorporate those keywords into your website content — including your website copy , blog posts, and title tags. You should also make sure your website is mobile – friendly and fast – loading so that Google will rank it higher in SERPs. If you’re not sure how to optimize your website for SEO , consider working with an agency experienced in SEO for lawyers.

Conclusion: Marketing Trends For Divorce Lawyers

These are just a few examples of digital marketing trends for divorce lawyers that we think will be big in 2022 and years to come. Staying ahead of these trends will help ensure that your law firm stays visible and relevant in an ever-changing digital landscape