SEO for family law is a highly competitive area. Many family lawyers are working hard for the attention of their potential clients. So, it’s in your best interest to stand out from the crowd. 

We have listed some of the best family law divorce lawyer marketing tips so you can attract clients. These strategies will help you build legal brand names online, develop relationships with other families, and attract new leads, which will grow your business. 

#1 Know Your Target Audience 

You first need to know your target audience to market your divorce law firm. It will help you understand your ideal clients so you can create a better marketing strategy. 

As thousands of people can benefit from your law firm, deciding which group you want to target can be difficult. But you can simplify the task by focusing on these things: 

  • Do you want your law firm to handle custody issues?
  • Will your law firm focus on high-net-worth divorces? 
  • Are you going to help couples with adoptions? 
  • Do you want to help couples with pre and post-nuptial agreements?
  • Can you work with couples looking for divorce meditation? 

When you narrow down your requirements depending on your area of interest, you can easily identify your targeted audiences. 

#2 Use Social Media

Social media is one of the best ways to market your divorce law firms online. Platforms like Instagram and Facebook can help you create organic reach and connections with potential clients.  

As you are offering divorce law service, you must keep your social media posts subtle due to the nature of it being sensitive.  

If you get negative comments underneath your ads, deal with them professionally to show you care about your audiences. No matter what, try to position yourself correctly to reach a wider audience in a positive way. 

This way, audiences will take an interest in your services. In fact, they will contact your law firm to enquire about how you can help them.

#3 Have a Strong Online Presence 

The next thing you can do is have a strong online presence so people can easily find you online. If your law firm’s website is easy to find and easy to contact, your number of clients will increase. 

In addition, a strong online presence helps you increase your market reach. The online platform gives you a wider platform to promote your firm and law services in front of many people. 

It makes your business credible and trustworthy. Plus, it allows you to increase user engagement. Your customers could easily interact with your firm and are more likely to do business with you.

#4 Make Yourself Available 

If you make yourself available and become responsive, customers will trust you. It will also help you make your law firm website stand out. In fact, your potential customers will appreciate the time you invest in solving their queries. 

When your customers are happy with your service and responsiveness, they will likely help you attract new business. Plus, they will remain more loyal, and you can easily measure their satisfaction. 

To become more responsive to customers, you can ask what your customer wants. Conduct a rough survey of your existing customers to know what they think about your current services.

Don’t forget to set a benchmark for your team for how quickly they respond to the customer’s request. While your benchmark can vary from time to time, your ultimate goal should be offering the fastest service. 

Along with being responsive to potential customers’ inquiries, you must manage customers’ expectations as well. 

5. Offer Free Consultations to Potential Clients 

As a divorce law firm, you must offer free consultation services to your potential clients. It will allow the customers to understand how your company can help them. 

Plus, you can take this opportunity to give the best suggestion and explain your services in the most amazing way. These meetings also help you build a good reputation in the market. 

Free consultations will encourage potential clients to engage with your law firm without a second thought. This step will make it easier for potential clients to become your paid clients. 

Also, you can build a name for yourself by offering free consultation services. Take the help of social media platforms and other channels to tell people about your expertise. 

#6 Stay Up-To-Date on the Latest Divorce Laws in Your State

Lastly, you need to be up-to-date with the latest divorce laws in your state. As a divorce law firm, you don’t want to give your clients any wrong suggestions that can impact their life negatively. 

Also, if you are not aware of the latest divorce laws in your state, your clients might not trust your services. They will not find your services helpful and law firms reliable. 

You can follow the news, regularly connect with other divorce laws, and read online about any changes made in the divorce law firm. You can also contact any government official or regularly check the rules and regulations to avoid missing anything important. 


The need and demand for divorce lawyers have increased with a rise in failed marriages. Reliable and experienced law firms can help people move through difficult chapters of their life. 

So, if you have a law firm and you wish to promote it in the best way, follow the divorce lawyer marketing tips mentioned in this post. These tips and tricks will help you generate more revenue for your family law practice.